Marketing
BSc (Hons)
- Typical offer for 2025
- BBC / 112 UCAS points
- Duration
- 4 years
- UCAS code
- N501
- Start date
- September
- Location
- City Campus
Suitable for UK and international applications.
Overview
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
- consumer psychology and behaviour
- the interface of business with society and culture
- business economics
- strategic management
- market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
My placement year has been a great experience and has helped determine my future career path. I would definitely recommend doing a placement year to anybody.
Professional placement
A placement year allows you to apply your academic learning within a wide range of industries, including private, public, and not-for-profit sectors. You will gain hands-on experience, develop skills such as communication, problem-solving, and entrepreneurship, and build a professional network that will benefit your future career.
We will support you throughout the process, offering:
- Access to a wide range of placement opportunities with top employers.
- Assistance with CV writing, applications, and interview preparation.
- Guidance on making the most of your placement experience.
Teaching, learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
Study abroad
A study abroad year is a fantastic opportunity to broaden your horizons, build connections with people from different backgrounds and cultures, and strengthen your skills and experience to make you stand out in the job market.
We have opportunities for students to study, work or volunteer in more than 150 countries across the world and will support you every step of the way.
Support for your studies
At Bradford, we’re committed to supporting your success, well-being and future ambitions.
We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment.
In addition to the support you receive from your academic tutors, our Student Support Services are here for you throughout your journey - before, during, and after your studies.
Got a question?
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Terms and conditions of study
The University has a set of terms and conditions for all students accepting an offer to study on a course here at Bradford. This is called The Student Contract. This document sets out the Terms and Conditions which apply when you accept an offer of a place on a programme of study at the University of Bradford.
View our Student Contract for further details.
Transparency statement
Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.