Global and Sustainable Business Futures
Research Cluster
Welcome to the University of Bradford's Global and Sustainable Business Futures research cluster.
GSBF is a research community that aims to advance research excellence to accelerate industry and societal impact. We are committed to promoting and developing business practices that are ethical, sustainable, and have a positive impact on society from a global perspective, both now and in the future.
GSBF brings together national and international scholars to conduct cutting-edge, high-impact research in various fields. Our goal is to carry out innovative, informative, and applicable research that fosters interdisciplinary collaboration, enabling us to think globally and act locally in our research initiatives.
GSBF also promotes a vibrant research culture and environment that supports early-career, mid-career, and established researchers while supporting research students.
Associate Prof. Nuttawuth (Wuth) Muenjohn, GSBF Research Cluster Head
Our purpose
At GSBF, we value collaboration through collegiality. We strive to understand the research context and demonstrate our respect for industry and community voices. GSBF aims to encourage and support collaboration with national and international networks of researchers, assist and mentor researchers in enhancing their research capacity, support the School’s research strategy, and contribute to the university-wide theme of sustainable societies.
In order to do this we have developed four strategic objectives:
- Build research capability through activities, projects, joint publications and co-supervisions
- Build research culture and research partners and use a strengthened culture to encourage knowledge exchange, long-term strategic partnerships and national and international partners
- Create impact through research outputs and outcomes
- Create opportunities through collaborations both internally and with external research partners
Research Themes
As a cluster we have grouped our research into five themes:
- Global Sustainable Business and Development: Pre/Post Internationalisation and regional integration in emerging markets, Human & organisational capacity development, Sustaining businesses and communities in crisis, Sustainable business models.
- Responsible and Sustainable Leadership and Management: Corporate social responsibility, Business ethics, Responsible leadership in cross-cultural settings, Sustainable consumer behaviours, Responsible leadership and employee-oriented HRM, Sustainability & CSR accounting,
- Consumer (multi) cultural identities: Consumer Psychology and sustainable marketing, Consumer social and cultural cognition, Brands and organisations in culturally diverse markets, Ethical consumer behaviour, and international business in emerging markets.
- Strategy and governance: Governance in the new global business era/future, non-market strategies of MNEs, Social impact via technology adoption and inclusion, learning and strategic change - responding to a changing business environment, Environmental policy, industrial trade and competitiveness, Sustainable growth, Digital governance
- International HRM: Green HRM and environmental sustainability; Sustainability management in human resource capability
Cluster Members
Internal Members
GSBF has developed a strong team of members at the University of Bradford who will focus on interdisciplinary research and aid development and production of the research cluster.
| Title | Name | Position | Department | Profile |
|---|---|---|---|---|
| Dr | Wuth Muenjohn | Research Cluster Head | Management | Profile |
| Dr | Berk Kucukaltan | Research Theme Leader | Management | Profile |
| Dr | Nirma Jayawardena | Research Theme Leader | Management | Profile |
| Dr | Sang-Bum Park | Research Theme Leader | Management | Profile |
| Dr | Theresa Onaji-Benson | Research Theme Leader | Management | Profile |
| Dr | Amizan Omar | Director of Accreditation & Associate Professor in Strategic Management | Management | Profile |
| Dr | Boakye Boampong | Lecturer in International Business | Management | Profile |
| Dr | Brinda Mahadeo | Assistant Professor in Strategic Management and Leadership | Management | Profile |
| Dr | Diana Owusu-Yirenkyi | Lecturer in International Business | Management | Profile |
| Dr | George Madine | Assistant Professor in Leadership and Management | Management | Profile |
| Dr | Irfan Saleem | Lecturer in Economics | Management | Profile |
| Dr | Joseph Danquah | Assistant Professor in HR Management | Management | Profile |
| Dr | Kweku Adams | Associate Professor in International Business & Management | Management | Profile |
| Dr | Muhammad Amjad | Assistant Professor in Strategic Management | Management | Profile |
| Dr | Nuno Arroteia | Assistant Professor in Entrepreneurship and Innovation | Management | Profile |
| Dr | Obaid Amin | Lecturer in Marketing | Management | Profile |
| Dr | Oluwaseun Olabode | Director of Undergraduate Studies & Assistant Professor of Marketing | Management | Profile |
| Prof | Richard Nyuur | Head of International Business, Marketing and Strategy Department | Management | Profile |
| Dr | Rohitkumar Trivedi | Associate Professor in Strategic Marketing | Management | Profile |
| Dr | Samuel Ogbeibu | Assistant Professor in International Business & Strategic Management | Management | Profile |
| Dr | Samuel Yaw Kusi | Assistant Professor of Marketing | Management | Profile |
| Dr | Suzanne Smit | Associate Professor in Circular Economy and Innovation | Management | Profile |
PhD and DBA Researchers
Our research efforts are also supported by current PhD and DBA Researchers here at the School of Management.
| Title | Name | Position | Organisation | Profile |
|---|---|---|---|---|
| Mr | Christopher Kaushal-Bolland | Head of Student Growth and Recruitment | University of Bradford | Profile |
| Mr | Toby Whittington | Management Lecturer | BPP University | Profile |
External Members
The cluster also has associate members from international institutions to help support with our activities and output, providing and international input on the work we deliver.
| Title | Name | Position | Organisation | Profile |
|---|---|---|---|---|
| Dr | Musarrat Shaheen | Assistant Dean for Research & Development | Woxsen University, India | Profile |
| Dr | Michael Muchiri | Associate Professor | Alfaisal University, Saudi Arabia | Profile |
| Dr | Subas Dhakal | Associate Professor of Management | University of New England, Australia | Profile |
| Dr | Daniel Etse | Senior Lecturer in Procurement and Supply Chain Management | Kumai Technical University, Ghana | Profile |
| Dr | Ali Iftikhar Choudhary | Assistant Professor in Management Sciences | COMSATS University, Pakistan | Profile |
| Prof | Ahmad Arham | Associate Professor | Universiti Teknologi, Malaysia | Profile |
| Dr | June Tran | Lecturer | RMIT University, Australia | Profile |
International Advisory Board
GSBF also has an International Advisory Board made up of members across the UK, Australia, Japan, USA, Singapore and Oman who support research for the cluster.
| Title | Name | Position | Organisation | Profile |
|---|---|---|---|---|
| Prof | Chris Rowley | Visiting Fellow | Oxford University, UK | Profile |
| Prof | Christian Harrison | Professor of Leadership and Enterprise | University of Bolton, UK | Profile |
| Prof | Adela McMurray | Dean of Research | Flinders University, Australia | Profile |
| Prof | Jun Ishikawa | Professor | Rikkyo University, Japan | Profile |
| Prof | Mayowa Babalola | Chair in Business Ethics | University of Western Australia | Profile |
| Prof | Mohammad Niamat Elahee | Professor of International Business | Quinnipiac University, USA | Profile |
| Prof | Peter Waring | Pro Vice Chancellor of Transnational Education and Singapore Dean | Murdoch University, Singapore | Profile |
| Prof | Ingyu Oh | Professor of Sociology, Cultural Studies & Management | Kansai Gaidai University, Japan | Profile |
| Prof | John Burgess | Professor of Management | Torrens University, Australia | Profile |
| Prof | Alan Nankervis | Professor | Curtin University, Australia | Profile |
| Prof | Mumtaz Ali Memon | Associate Professor | Sohar University, Oman | Profile |
Recent Research
Members of the Research Cluster have published a range of books, journal articles, case studies as well as being involved in project, business and industry engagement initiatives and research conducted for PhD and DBA Applications.
See below for links to a wider resource of research from the cluster.
- Nuttawuth Muenjohn - 2023 - Innovation and Leadership in the Public Sector: The Australian Experience, Routledge, United Kingdom
- Nuttawuth Muenjohn - 2022 - Cross-Cultural Performance Management - Transcending Theory to a Practical Framework, Palgrave Macmillan, United Kingdom
- Nuttawuth Muenjohn - 2021 - The Palgrave Handbook of Workplace Innovation, Palgrave Macmillan, United Kingdom
- Nuttawuth Muenjohn - 2018 - Leadership: Regional and Global Perspectives, Cambridge University Press, Australia
- Nuttawuth Muenjohn - 2017 - The Palgrave Handbook of Leadership in Transforming Asia, Palgrave Macmillan, United Kingdom
- Oluwaseun Olabode & Richard Nyuur - 2024 - The African Continental Free Trade Area (AfCFTA): Taking Stock and Looking Ahead for International Business Research.
- Boakye Boampong - 2024 - Gender, Culture and Stakeholder Management Strategies in Africa”
- Samuel Ogbeibu - 2024 - Unlocking the potential: the impact of digital leadership on firms' performance through digital transformation
- Nirma Jayawardena - 2024 - Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
- Oluwaseun Olabode & Richard Nyuur - 2024 - The African Continental Free Trade Area (AfCFTA): Taking Stock and Looking Ahead for International Business Research.
- Theresa Onaji-Benson - 2024 - Care for Wild: Social, Ecological and Government Interdependence within Rhino Conservation, Ivey Business Publishing
- Nuttawuth Muenjohn - 2024 - Fostering a safe workplace: the transformative impact of responsible leadership and employee-oriented HRM"
- Nuttawuth Muenjohn - 2024 - Financial capacity and sustainable procurement: the mediating effects of sustainability leadership and socially responsible human resource capability.
- Nuttawuth Muenjohn - 2024 - Diversity Climate: Discrimination against skilled migrants in recruitment’
- Rohit Trivedi - 2024 - Financing constraints, intellectual property rights protection and incremental innovation: Evidence from transition economy firms
- Rohit Trivedi - 2024 - Market or Community? An Institutional Logics Interpretation of how MNE Subsidiaries Respond to Mandated Social Innovation in India
- Richard Nyuur - 2023 - Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, persistence, and financial resource slack.
- Richard Nyuur - 2023 - Strategy Creation Behaviour and ‘Last Gasp’ Digitalisation as Predictors of Sales Performance and Cash Flow.
- Richard Nyuur - 2023 - The effect of government support on Bureaucracy, COVID-19 resilience and export intensity: Evidence from North Africa.
- Richard Nyuur - 2023 - Entrepreneurial strategic posture and new technology ventures in an emerging economy.
- Samuel Ogbeibu - 2023 - The China Belt and Road Initiative: The Struggles and Opportunities for the SMEs Development of an Emerging Economy.
- Samuel Ogbeibu - 2023 - Demystifying the roles of organisational smart technology, artificial intelligence, robotics and algorithms capability: A strategy for green human resource management and environmental sustainability.
- Samuel Ogbeibu - 2023 - Back from the future: Mediation and prediction of events uncertainty through event-driven models (EDMs)
- Samuel Ogbeibu - 2023 - Inclination of student’s participation in extra-curricular activities in Malaysian universities
- Samuel Ogbeibu - 2023 - Harnessing Artificial Intelligence for Business Competitiveness in Achieving Sustainable Development Goals
- Samuel Ogbeibu - 2023 - Demystifying Prediction in Mediation Research and the Use of Specific Indirect Effects and Indirect Effect Sizes
- Samuel Ogbeibu - 2023 - Knowledge sharing behavior among academics: Insights from theory of planned behavior, perceived trust and organizational climate
- Nirma Jayawardena - 2023 - Luxury marketing and sustainability in the South Asian context
- Nirma Jayawardena - 2023 - Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach
- Oluwaseun Olabode - 2023 - Configuring Political Relationships to Navigate Host-Country Institutional Complexity: Insights From Anglophone Sub-Saharan Africa.
- Oluwaseun Olabode - 2023 - ‘Disruptive Market Shift: Conceptualization, Antecedents, and Response Mechanisms’
- Theresa Onaji-Benson - 2023 - Cementing Sustainability.
- Theresa Onaji-Benson - 2023 - Cementing a place in Africa: PPC’s internationalization drive
- Song-Bum Park - 2023 - Internationalization and firm performance: Moderating role of multi-stakeholder initiatives
- Song-Bum Park - 2023 - Bringing strategy back in Corporate sustainability and firm performance
- Nuttawuth Muenjohn - 2023 - 'Measuring workplace innovation: Scale development'
- Nuttawuth Muenjohn - 2023 - Sustainable Procurement Practice: The Effect of Procurement Officers’ Perceptions
- Nuttawuth Muenjohn - 2023 - Unlocking the black box of HPWPs-performance relationship in the Vietnamese higher education context: The case of Ho Chi Minh City’s universities
- Nuttawuth Muenjohn - 2023 - "Human capital, management and economics during and after the COVID-19 outbreak"
Projects
- Whistleblowing in Africa, alternative organising in crisis contexts, Partnering for grand challenges (Theresa Onaji-Benson)
- Leadership requires a global mindset: The role of cultural intelligence in a digital transformation era (Nuttawuth Muenjohn)
- How does decision-making affect entrepreneurial sustainable branding during foreign expansion? (Boakye Boampong)
- MNE Resilience and Environmental Sustainability; MNE Global Value Chains; Responses to Organizational Disruptions; Responsible Innovation (Oluwaseun Olabode)
- Internationalisation strategies of Emerging market multinational enterprises, Gender diversity and inclusivity in multinational enterprises (Kweku Adams)
- Green HRM; Environmental sustainability; Smart technology, Artificial intelligence, Robotics, Algorithms (STARA) (Samuel Ogbeibu)
- Bradford Manufacturing Futures 4.1Jan 2024 onwards: BD25 Environmental analysis of the project (Suzanne Smit)
- Family control duality: Navigating profits and pitfalls in institutional decoupling (Sang-Bum Park)
- Promoting responsible behaviours at eco-tourism destinations: An application of the extended theory of self congruity (Obaid Amin)
- Exploring the Influence of Positive psychology in articulating employee green behaviours and establishing brand enactment tendencies (Obaid Amin)
- Environmental Regulations and industrial trade flows; The Impact of Green Financing on Banks and Industries Performance: Evidence from the UK (Irfan Saleem)
Business & Industry Engagement
- Participated in business consulting projects for Samsung Electronics, Samsung C&T Corporation (Sang-Bum Park)
- Hosted an Industrial Symbiosis workshop in September 2023 in collaboration with Bradford Council, Leeds Council, WYCE and YNLEP (Suzanne Smit)
- Partnership with Bradford Bulls for the delivery of guest lectures and design of company assessment for the Interactive Services Marketing Module (Oluwaseun Olabode)
- Panellist: UK-Pakistan trade forums. (Events included the mayor of West Yorkshire combined authority, diplomats and business representatives from both countries) (Obaid Amin)
- Delivered a research training seminar for the South Pacific Centre for Central Banking on “How to Conduct a Systematic Literature Review?” organised by Griffith Asia Institute and Central Bank of Solomon Islands (Nirma Jayawardena)
- Addressed Gender-Based Violence- National Business Initiative, South Africa (Theresa Onaji-Benson)
Below are GSBF’s current research projects available to candidates wishing to apply for PhD or DBA:
- Effective Leadership requires a global mindset: The role of cultural intelligence in responsible digital transformation (Wuth Muenjohn & Berk Kucukaltan)
- Leadership for Responsible Digital Transformation in Healthcare (Wuth Muenjohn)
- Leading to Innovation: Developing Leadership Capability Framework for Small to Medium-sized Enterprises (SMEs) (Wuth Muenjohn)
- Promoting responsible behaviours at eco-tourism destinations: An application of the extended theory of self congruity (Obaid Amin)
- Exploring the Influence of Positive psychology in articulating employee green behaviours and establishing brand enactment tendencies (Obaid Amin)
Also, see below for more information:
- The Developing Leadership Capacity Conference (DLCC), hosted by the Centre of Leadership and Empowerment, the University of Bolton
- International Conference on Digitalization, Innovation, Transformation and Sustainability Digits, hosted by the School of Business, Woxsen University
- 2024 International Conference on Digitalization, Innovation, Transformation and Sustainability (DigITS 2024) organized by Woxsen University and University of Bradford
Call for book chapters
Members of the GSBF Research Cluster are currently editors for a Routledge publication on Leadership and Digital Transformation.
Dr Wuth Muenjohn, Prof Christian Harrison, Dr Nirma Jayawardena and Dr Jyoti Mahdeo currently have a call for chapters out for the publication. You can submit a chapter proposal to Nirma Jayawardena by 30 April 2025 (approximately 1,000 words).
If you are interested please submit your enquries to Nirma below.