Module code: MAR5013-B
The emergence of internet enabled digital and social media platforms have fundamentally changed the way in which organisations communicate with stakeholders and engage in marketing activities. This internet marketing course focuses on the practical application of social media and digital marketing tools in organisations with the aim of setting up and maintaining a presence in the digital and social world. Organisations of all size can leverage on digital and social media channels for marketing opportunities, but they need experts with necessary expertise to use them effectively. Therefore, this module aims to build on students existing marketing knowledge to enable them to critically evaluate and harness the power of various digital and social media platforms for successful marketing. Download the PDF for MAR5013-B_2024_5.pdf